5 Tips for Getting Direct Mail Personalization Right
You are making a calculated investment in personalized direct mail, so you want to maximize that investment.
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Schiele Group
- Sep 19
- 2 min
5 Ways to Combine Email with Print
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true!
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Schiele Group
- Sep 14
- 2 min
Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons
In a world where acquiring new customers often takes center stage, it's easy to overlook the immense value that loyal customers bring....
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Schiele Group
- Aug 10
- 2 min
5 Ways to Build Your Mailing List
Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies.
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Schiele Group
- Aug 10
- 2 min
Planning an Event? You Need These 7 Tools
Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools.
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Schiele Group
- Jul 26
- 2 min
Harnessing the Marketing Power of Summer
When is the best time to get your message in front of a potential customer? When no one else is in their ear! This is what makes summertime
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Schiele Group
- Jul 12
- 2 min
Getting It Right: The Power of Consistent Brand Colors
Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and repr
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Schiele Group
- Jun 27
- 2 min
Harness the Power of Visuals to Tell Compelling Stories
Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.”
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Schiele Group
- Jun 13
- 2 min
Tapping the Hidden Goldmine of Customer Retention
In today's competitive business landscape, who doesn’t want new customers? We all do!
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Schiele Group
- May 26
- 2 min
The Call to Action: Small Changes = Big Impact
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action.
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Schiele Group
- May 12
- 2 min
5 Tips for Building Trust with Customers
Building trust is essential for any business or organization. Without trust, it isn't easy to establish and maintain relationships with cust
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Schiele Group
- Apr 27
- 2 min
What’s So Great About Event Marketing?
Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experience
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Schiele Group
- Apr 14
- 2 min
Get Those Envelopes Opened! 9 Tips
What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope!
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Schiele Group
- Mar 30
- 1 min
Happy Opening Day!
Printing score cards for the most beloved team in Baseball is so rewarding! Go Cubs!
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Schiele Group
- Mar 23
- 2 min
Can You Speak Your B2B Customer’s Language?
Understanding your customers' vertical markets can elevate you from being a commodity supplier to a trusted partner in the...
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Schiele Group
- Mar 9
- 2 min
What Differentiates the Fastest Growing Companies? Personalization!
Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies dri
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Schiele Group
- Feb 28
- 2 min
5 Tips for Headlines That Get Results
When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line!
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Schiele Group
- Feb 15
- 2 min
How Great Marketing Is Like a Great Sports Team
To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team.
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Schiele Group
- Jan 27
- 2 min
Print and Digital Marketing: Power Through Reinforcement
Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on th
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Schiele Group
- Jan 12
- 2 min
Envelope or Postcard? Which Format Works Best?
Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look
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