How to Use Storytelling in Your Marketing
Guess what? Storytelling isn't just for movies, books, and TV shows. It's a powerful tool in marketing, too. When buyers feel drawn to...
Search
Schiele Group
- Sep 15
- 2 min
Incredible Customer Experience Isn’t Just Important — It’s Profitable
Looking around, most companies are making the same claims these days. They offer great products at great prices. What sets you apart?...
4 views0 comments
Schiele Group
- Aug 24
- 2 min
5 Tips for Logo Redesign
Did you notice when Angie's List dropped the "list" and "e" from its name and became simply Angi? After 20 years as America's "go-to"...
6 views0 comments
Schiele Group
- Aug 10
- 2 min
Got the Latest Marketing Lingo?
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel...
9 views0 comments
Schiele Group
- Jul 28
- 2 min
Personalized Maps: Make Your Event Easy to Attend
It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right...
3 views0 comments
Schiele Group
- Jul 14
- 2 min
How Far Would You Go to Keep a Customer Happy?
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their...
7 views0 comments
Schiele Group
- Jun 27
- 2 min
UV Coating: There Is Nothing Else Like It
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye....
6 views0 comments
Schiele Group
- Jun 17
- 2 min
Why Aren't Businesses Taking Advantage of Personalization?
We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?
3 views0 comments
schielegroup
- May 25
- 2 min
Got Leave-Behinds? Here Are Three “Must Haves”
When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that...
4 views0 comments
schielegroup
- May 13
- 2 min
Be Your Customer’s First Choice
When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it,...
4 views0 comments
schielegroup
- Apr 27
- 2 min
5 Tips for Creating a Strong Brand
There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip...
6 views0 comments
schielegroup
- Apr 12
- 2 min
Have Lapsed Customers? Win Them Back!
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win...
6 views0 comments
schielegroup
- Mar 25
- 2 min
Personalized Print Is Not Only Effective, It’s Sustainable!
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased...
7 views0 comments
schielegroup
- Mar 10
- 2 min
Tapping the Unique Characteristics of Print
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is cap
7 views0 comments
schielegroup
- Feb 24
- 2 min
Got Metrics? Choose Your Best Option
Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important...
8 views0 comments
schielegroup
- Feb 11
- 2 min
Best Practices for Great Data
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data...
7 views0 comments
schielegroup
- Jan 27
- 2 min
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors...
4 views0 comments
schielegroup
- Jan 13
- 2 min
How Do You Really Measure Success?
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders...
9 views0 comments
schielegroup
- Dec 27, 2021
- 2 min
Grab Reader Attention by Knowing the “Hot Spots”
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on...
8 views0 comments
schielegroup
- Dec 14, 2021
- 2 min
Save Money by Eliminating Duplicates
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way...
7 views0 comments