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Want Crisp Folds? Learn Your Paper Grain
When designing a printed piece, how much attention do you pay to the grain of the paper? This is particularly important for pieces that...
Schiele Group
5 days ago2 min read
2 views
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Greenwashing: What It Is And How to Avoid It
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing.
Schiele Group
Jun 52 min read
2 views


Bring 'Em Home! Use Direct Mail to Target Lapsed Customers
You've invested time, money, and effort into winning great customers. You have ongoing marketing programs to help keep those...
Schiele Group
May 212 min read
2 views
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6 Simple Tips for Keeping Jobs on Time and on Budget
Everyone wants to nail their direct mail campaign or deliver a winning multichannel marketing strategy. But success takes more than a...
Schiele Group
May 82 min read
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Customers May Be Less Loyal Than You Think (And One Thing You Can Do About It)
How loyal are your customers? You might be surprised to learn that they may be less faithful than you think. In a study of 10 major...
Schiele Group
Apr 232 min read
4 views


Finish Your Piece with Just the Right Fold
Want the perfected printed piece? Finish it with the perfect fold. But communicating about folds can be tricky when you don't know the lingo. Let's look at some of the basic terms:
Schiele Group
Apr 102 min read
4 views


Print Perfection: 5 Must-Haves for Choosing the Right Print Partner
Do you think all printers are the same? Not at all!
Schiele Group
Mar 262 min read
7 views


More Than Just a Product: Unleashing Your Value Proposition for Marketing Mastery
When you create marketing campaigns, are you reflecting your value proposition in everything you do? You might think you only sell...
Schiele Group
Mar 132 min read
6 views


Tips for When You Need the “Wow” Factor
Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or...
Schiele Group
Feb 192 min read
6 views


Using Social Media to Amplify Your Direct Mail
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair...
Schiele Group
Feb 52 min read
6 views


Three Easy Ways to Create Targeted Mailings
If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings.
Schiele Group
Jan 222 min read
8 views


Do Your Brochures Need a Facelift?
When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you...
Schiele Group
Jan 92 min read
6 views


Why the Call to Action Can Make or Break You
Whether it's a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer.
Schiele Group
Dec 18, 20242 min read
4 views


Creating an Emotional Connection with Your Customers
Any type of relationship starts with emotional intimacy. Business relationships are no exception.
Schiele Group
Dec 5, 20242 min read
7 views


The Power of Paper: How Your Choice Sets the Tone
Paper is more than just a surface for printing. It has its own character. It can evoke warmth or coolness, brightness or subtlety, and...
Schiele Group
Nov 20, 20242 min read
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Why Print Still Packs a Punch
Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and...
Schiele Group
Nov 7, 20242 min read
6 views
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How Consumer Perceptions Drive Eco-Friendly Choices
As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged...
Schiele Group
Oct 23, 20242 min read
9 views
0 comments


Boost Engagement and Retention with Strategic Planning
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However,...
Schiele Group
Oct 10, 20242 min read
9 views
0 comments


9 Essential Design Tips for Optimizing Print Projects
When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your...
Schiele Group
Sep 25, 20242 min read
6 views


5 Tips for Budget-Conscious Marketers
Nowadays, everyone wants to stretch their marketing dollars, but we all want the best results, too. The good news is, you can do both!...
Schiele Group
Sep 18, 20242 min read
7 views
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