If you have a brick-and-mortar location, whether it’s a café or an accounting office, how do you stand out in a sea of other storefronts? How do you get your in-store promotion noticed above the noise of all the other retail activity?
One of the most important tools in this quest is wide-format graphics. Oversized projects like signs, banners, and wall murals can be colorful and bold, and due to their size, they attract attention from great distances away. Did you know that 76% of consumers say they have walked into a store because a wide-format sign caught their interest?
Let’s look at the use of wide-format graphics in different market verticals.
Retail: In addition to bright, attention-getting signage and displays, consider advertising your next in-store promotion with custom wall murals or giant window graphics. Use floor graphics like spring flowers to help customers navigate their way to the latest fashion arrivals or dollar signs to help them find the clearance section.
Healthcare: Any kind of medical treatment can be scary, especially for kids. Transform your waiting room into a tropical jungle or undersea adventure that will bring kids joy and alleviate fear. You can also use wide-format graphics for important communications, such as blood drive announcements, disease prevention and treatment illustrations, and floor plans and evacuation route maps.
Salons and cafés: You’re a small salon competing with larger retail chains. Imagine having the interior of your shop filled with branded graphics and unique artwork. Suddenly, you look like a wildly successful high-end boutique.
Restaurants: Nothing makes a passerby more hungry than a giant window graphic of a mouth-watering sandwich or piece of pizza. Don’t just say, “We have great food!” Show them how delicious it is. Get their mouths watering from across the street!
Employee communications: Create compliance posters, employee awareness displays, or “employee of the month” announcements. Design custom wall murals that turn the break room into a warm, friendly environment that makes your employees feel valued.
Mobile graphics: Take your advertising on the road! Wrap your company vehicles in branded graphics that tell your story every time you pull that vehicle out of the parking lot—and expose your messaging to many people who might not have seen it any other way.
In what ways could wide-format graphics boost your visibility?