2025 Print Marketing Trends: What to Watch

As we move further into 2025, the print marketing landscape continues to evolve in exciting and transformative ways. From cutting-edge automation technologies to eco-conscious production practices, the trends shaping the print world are not only helping businesses stand out, but also enabling them to connect with consumers in more meaningful, efficient, and responsible ways.

At Schiele Group, we stay at the forefront of industry innovation to help our clients leverage the latest trends. Whether you're planning a direct mail campaign, launching new packaging, or printing large-scale marketing materials, understanding the 2025 print marketing trends can position your business for success.

Here’s what to watch in the world of print marketing in 2025:

1. Sustainability Takes Center Stage

Eco-conscious printing is no longer just a “nice-to-have”—it’s a business imperative. In 2025, consumers are increasingly aligning themselves with brands that demonstrate environmental responsibility.

Key trends in sustainable print marketing include:

• FSC-Certified Paper Stock

  Companies are prioritizing paper sourced from responsibly managed forests, certified by the Forest Stewardship Council (FSC), to support sustainable forestry practices.

• Water-based inks

These alternatives to petroleum-based inks reduce VOC emissions and are easier to remove during recycling processes.

• Carbon-neutral print production

Print providers are offsetting emissions through renewable energy, energy-efficient equipment, and carbon credits.

• Minimalist packaging design

Less is more—brands are designing packaging that uses fewer materials without compromising on quality or visual appeal.

At Schiele Group, we offer sustainable printing solutions that align with your brand’s values, helping reduce your environmental impact without sacrificing print quality.

2. Personalization Is More Powerful Than Ever

One-size-fits-all marketing is fading fast. In 2025, personalized print marketing will be one of the most effective ways to capture attention and drive engagement.

Variable data printing (VDP) allows for the customization of everything from names and images to promotions and QR codes, at scale.

Applications of personalized print include:

• Targeted direct mail with customized offers and messaging

• Personalized catalogs based on browsing behavior or purchase history

• Localized print ads that connect with regional demographics

• Dynamic packaging that reflects customer preferences

Studies consistently show that personalized direct mail can increase response rates by up to 135%. With smart data and the right print partner, your print marketing can feel like a one-on-one conversation with every recipient.

3. Streamlining Print Production Through Online Portals

In 2025, businesses are embracing workflow automation to cut turnaround times, reduce errors, and scale marketing campaigns efficiently.

Automated print workflows—from online ordering portals to advanced finishing systems—are helping companies respond quickly to market demands.

Benefits of automated print solutions include:

• Faster production times

• Reduced manual labor and human error

• Real-time inventory and job tracking

• Seamless integration with eCommerce and CRM platforms

At Schiele Group, our investment in state-of-the-art automation technology ensures that our clients enjoy efficient, accurate, and high-quality printing—every time.

4. Print + Digital = A Powerful Hybrid Approach

Print and digital marketing are no longer separate silos—they’re partners. In 2025, smart marketers are integrating print with digital experiences to drive deeper engagement and track results more effectively.

Ways print and digital work together:

• QR codes that link to personalized landing pages or videos

• Augmented reality (AR) print campaigns that bring content to life

• Near Field Communication (NFC) chips embedded in packaging or brochures

• PURLs (Personalized URLs) to track print-to-digital conversions

These innovations create a seamless customer journey and provide valuable analytics, allowing marketers to measure ROI like never before.

5. Tactile Experiences Enhance Brand Recall

In a digital world, the tactile nature of print is a powerful differentiator. Studies show that people process and remember information better when it's presented in a physical format.

In 2025, expect to see increased use of:

• Textured finishes and coatings

• Specialty papers that evoke emotion and quality

• Dimensional print techniques, such as embossing and die-cutting

• Scents and thermochromatic inks for multisensory engagement

These elements don't just make your materials look good—they make them memorable. By investing in specialty print finishes, brands can create experiences that digital channels can’t replicate.

6. Short-Run, On-Demand Printing Becomes the Norm

Gone are the days of large, costly print runs sitting in storage. In 2025, short-run, on-demand printing allows businesses to stay agile and responsive to market shifts.

Why short-run print is trending:

• Reduces waste and inventory costs

• Enables faster campaign launches

• Allows frequent creative testing and message changes

• Ideal for personalized, regional, or seasonal campaigns

With Schiele Group’s flexible printing capabilities, you can print what you need, when you need it—without sacrificing quality or speed.

7. Security Features in Print Marketing

As fraud and counterfeiting rise, brands are turning to secure printing techniques to protect products and reinforce authenticity.

Emerging trends include:

• Holographic foils and seals

• Invisible inks and microtext

• Serialized QR codes or barcodes for product traceability

• Tamper-evident packaging for security and trust

These features are especially valuable in industries like pharmaceuticals, luxury goods, and food and beverage packaging.

8. Inclusive and Accessible Design in Print

In 2025, accessibility and inclusivity are essential in all forms of marketing,

including print. Brands are designing materials that are easy to read, navigate, and understand for people of all abilities.

Best practices include:

• High-contrast color schemes

• Large, legible fonts

• Clear language and layout hierarchy

• Braille embossing for critical information

By prioritizing accessibility, your brand demonstrates care and inclusiveness—values that resonate deeply with today’s consumers.

Final Thoughts: Partnering for Print Marketing Success in 2025

The future of print is innovative, sustainable, and strategic. As these trends gain momentum in 2025, businesses that adapt early will gain a competitive edge.

At Schiele Group Printers, we combine decades of expertise with forward-thinking technology to deliver high-impact print solutions tailored to your goals. Whether you're looking to create a personalized direct mail campaign, eco-conscious packaging, or a multisensory brand experience, we’re here to bring your ideas to life.

Ready to future-proof your print marketing strategy?

Contact Schiele Group today, and let’s make your 2025 vision a printed reality.