Brighten Your Brand: High-Quality Backlit Signage from Schiele Group

In retail, the battle for consumer attention is won—or lost—at the shelf. With thousands of products competing for visibility, brands need powerful, eye-catching solutions that cut through the noise. Backlit signage is one of the most effective ways to do exactly that.

As the name implies, backlit signs are illuminated from behind, creating vibrant, high-impact visuals that stand out in any retail environment. From convenience stores to big-box retailers, these displays draw shoppers’ eyes to the products you want them to see—and buy.

At Schiele Group, we specialize in producing industry-leading backlit signage for some of the world’s most recognizable brands, including cosmetics companies like Covergirl and NYX. Our signs are engineered for maximum durability, visual impact, and brand consistency, ensuring your products shine—literally—in the retail space.

What Is Backlit Signage?

Backlit signage is a printed display that’s illuminated from behind, typically by LED or fluorescent lighting, to create a glowing, attention-grabbing effect. The light passes through specially designed print materials, making colors richer, graphics sharper, and messaging more readable from a distance.

You’ve probably seen backlit signs in:

• Convenience stores above products like cigarettes, chewing tobacco, or specialty beverages

• Cosmetic sections at national retailers

• Pharmacies and big-box stores highlighting promotional brands

• Transit hubs and airports promoting services or products

When executed well, backlit signage elevates your brand presence, enhances product visibility, and can influence purchase decisions in real time.

The Schiele Group Difference: Industry-Leading Quality

Not all backlit signage is created equal. At Schiele, we manufacture backlit displays to the highest quality standards in the industry. From material selection to print resolution, every detail matters.

Our process ensures:

• Exceptional color vibrancy that holds up under bright light

• Perfect fit and finish for permanent display racks

• Long-lasting durability for high-traffic retail environments

• Consistent brand reproduction across national rollouts

We understand that these signs are often part of a permanent in-store fixture, so they must perform flawlessly—not just for weeks, but for years.

Where You’ll Find Our Backlit Signs

We produce backlit signage for leading cosmetics brands like CoverGirl and NYX, which are displayed in permanent retail display racks across major chains, including Walmart, CVS, and Walgreens.

These displays:

• Anchor the brand within the retail environment

• Create a premium look and feel for the product category

• Guide shoppers toward specific product lines or promotions

• Support brand consistency across hundreds or thousands of store locations

  
  

Beyond the Backlit Sign: Complete Retail Display Support

A successful retail display isn’t just about the main sign. It’s about the entire visual merchandising package. That’s why Schiele Group also produces coordinated display components to complement your backlit signage, including:

• Shelf strips – Branded messaging or pricing strips that run along the shelf edge

• Danglers – Small hanging elements that draw attention to specific products or offers

• Header cards – Printed pieces that sit above or in front of product rows

• Side panels – Graphics that enhance visibility from different angles

By producing all these elements together, we ensure perfect color matching, material compatibility, and brand alignment—no mismatched tones or inconsistent finishes.

Why Backlit Signage Works So Well

Backlit signage isn’t just attractive—it’s strategic. Here’s why it’s such a powerful retail marketing tool:

1. Enhanced Visibility

In crowded aisles, light naturally draws the eye. A backlit sign stands out against standard printed displays, making it far more likely to be noticed.

2. Premium Brand Perception

Illuminated signage signals quality and professionalism, reinforcing your brand as a trusted, high-value choice.

3. Better Readability

Lighted displays improve legibility, even from a distance or in dimly lit areas. This ensures your messaging is received clearly.

4. Extended Lifespan

High-quality backlit signs can remain vibrant and functional for years, delivering long-term ROI compared to temporary signage.

Our Manufacturing Process

Producing top-tier backlit signage requires more than just printing a graphic. At Schiele Group, our process combines advanced printing technology, premium substrates, and precise finishing.

Step 1: Consultation & Design Review

We collaborate with your marketing or visual merchandising team to ensure the design is optimized for backlighting—adjusting colors, contrast, and file specs for maximum vibrancy.

Step 2: Material Selection

We choose specialized translucent films or papers designed to diffuse light evenly, preventing hotspots or color distortion.

Step 3: High-Resolution Printing

Using state-of-the-art presses, we print your graphics with exceptional clarity and color depth—critical for illuminated displays.

Step 4: Finishing & Cutting

Each piece is cut, finished, and packaged with precision to fit seamlessly into your permanent retail display fixtures.

Step 5: Quality Control

Every sign is inspected for color accuracy, material integrity, and print quality before shipment.

Serving Both National Rollouts & Targeted Campaigns

Whether you need thousands of backlit signs for a nationwide product launch or a smaller run for a regional promotion, Schiele Group can scale production to meet your needs without compromising quality.

We’ve successfully delivered large-scale rollouts to major retailers, ensuring consistent results across every store location—no matter how many there are.

Partnering with Schiele Group for Your Retail Signage

When you choose Schiele for your backlit signage needs, you get more than a printer—you get a retail marketing partner. Our decades of experience in point-of-purchase displays, packaging, and promotional printing mean we understand the challenges brands face in the retail environment.

Why brands choose Schiele Group:

• Highest quality backlit signage in the industry

• Experience with permanent retail fixtures

• One-stop production for signs, shelf strips, danglers, and more

• Reliable color matching and brand consistency

• On-time delivery for national and regional campaigns

  
  

Let Your Brand Shine—Literally

In retail, visibility is everything. Backlit signage gives your brand the brightness, clarity, and professionalism it needs to stand out in a crowded marketplace. At Schiele Group, we combine premium materials, expert printing, and industry-leading quality control to deliver backlit signs that perform day after day.

If you’re ready to illuminate your products, increase shopper engagement, and elevate your retail presence, contact Schiele Group today to learn more about our backlit signage solutions.