Got the Latest Marketing Lingo?
Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omnichannel...
top of page
Search
Schiele Group
Jul 28, 20222 min read
Personalized Maps: Make Your Event Easy to Attend
It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right...
12 views0 comments
Schiele Group
Jul 14, 20222 min read
How Far Would You Go to Keep a Customer Happy?
Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their...
18 views0 comments
Schiele Group
Jun 27, 20222 min read
UV Coating: There Is Nothing Else Like It
Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye....
17 views0 comments
Schiele Group
Jun 17, 20222 min read
Why Aren't Businesses Taking Advantage of Personalization?
We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?
9 views0 comments
schielegroup
May 25, 20222 min read
Got Leave-Behinds? Here Are Three “Must Haves”
When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that...
14 views0 comments
schielegroup
May 13, 20222 min read
Be Your Customer’s First Choice
When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it,...
12 views0 comments
schielegroup
Apr 27, 20222 min read
5 Tips for Creating a Strong Brand
There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip...
10 views0 comments
schielegroup
Apr 12, 20222 min read
Have Lapsed Customers? Win Them Back!
Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win...
10 views0 comments
schielegroup
Mar 25, 20222 min read
Personalized Print Is Not Only Effective, It’s Sustainable!
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased...
12 views0 comments
schielegroup
Mar 10, 20222 min read
Tapping the Unique Characteristics of Print
When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is cap
13 views0 comments
schielegroup
Feb 24, 20222 min read
Got Metrics? Choose Your Best Option
Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important...
11 views0 comments
schielegroup
Feb 11, 20222 min read
Best Practices for Great Data
When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data...
14 views0 comments
schielegroup
Jan 27, 20222 min read
5 Tips for Better Direct Mail Pieces
Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors...
14 views0 comments
schielegroup
Jan 13, 20222 min read
How Do You Really Measure Success?
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders...
11 views0 comments
schielegroup
Dec 27, 20212 min read
Grab Reader Attention by Knowing the “Hot Spots”
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on...
11 views0 comments
schielegroup
Dec 14, 20212 min read
Save Money by Eliminating Duplicates
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way...
9 views0 comments
schielegroup
Jul 29, 20212 min read
EFI VUTEk h5 UV LED Printer Boosts Schiele Group’s Speed and Efficiency
The Schiele Group’s motto is “Print Smarter,” but with its recent acquisition of an EFI VUTEk h5 superwide-format inkjet solution from...
54 views0 comments
schielegroup
Jul 20, 20212 min read
Floor Graphics
Put Floor Graphics to Work for You! Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing...
25 views0 comments
schielegroup
May 3, 20212 min read
Designing for Direct Mail
You’ve dabbled with direct mail—maybe sent out a few postcards now and then—but now you’re ready to start taking deeper advantage of the...
25 views0 comments
bottom of page