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At  Schiele Group , we believe a great banner does more than display information. It tells a story. It welcomes. It guides. It inspires. Whether you are promoting a grand opening, representing your company at a trade show, sponsoring a community event, or advertising outdoors in the Chicago area, your banner becomes a bold, visible extension of your brand. That is why choosing the right material, size, and finish matters. A banner is often the first thing people see, and we w

Posters That Do More Than Decorate A great poster does more than look nice on a wall. It grabs attention, sparks curiosity, and tells your story in a single glance. At  Schiele Group , we have spent decades helping businesses create posters that truly pop, posters that draw people in, whether they are walking through a lobby, passing a storefront, or exploring a trade show floor. From vibrant colors to thoughtful design elements, every detail matters. When someone prints a po

Your brand colors are more than just shades on a screen. They are the visual heartbeat of your organization. They appear on your website, your signage, your packaging, your marketing materials, and in the minds of everyone who interacts with your brand. At  Schiele Group , we understand how important it is for your colors to remain accurate, consistent, and true — every single time you print something.   Whether you are producing posters, event signage, packaging, or large ma

Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It's rarely about flashy production or massive budgets. The real magic happens when marketers deeply understand their audience and deliver content that genuinely resonates. We analyzed several years' worth of award-winning print ads to identify common themes. Here's what we found: ·       They are unexpected. ·       They make you think long after you stop looking at the ad. ·       They

For over seven decades,  Schiele Group  has been more than a printer; it’s been a trusted partner for businesses of all sizes across Chicago and beyond. Founded on craftsmanship, reliability, and innovation, Schiele Group has grown from a local print shop into one of the most respected commercial printers in the U.S. Whether you need high-impact event signage, precision color-matched marketing collateral, or large-format graphics that command attention, Schiele has the experi

Every printed piece tells a story. Whether it is a banner that commands attention across a trade show floor or a beautifully bound catalog that represents a brand’s identity, every detail matters. At  Schiele Group , those details come to life inside a facility that blends time-tested craftsmanship with cutting-edge printing technology. Located in  Elk Grove Village, Illinois , Schiele Group has become one of the most trusted commercial printers in the Chicago area and beyond

Marketing success isn't just about generating leads. It's about strategically guiding customers through each phase of the buyer's journey. This systematic approach, known as lead nurturing, involves presenting the correct information at the time your prospects need it most.

When you see a small “union bug” printed on a brochure, flyer, or campaign sign, it might look like a tiny mark. But to those who understand its meaning, it represents something much bigger. It stands for quality, fairness, and integrity in the printing process. For more than seventy years,  Schiele Group  has been proud to operate as a  union-certified commercial printer . While technology and printing methods have evolved dramatically over the decades, the company’s commitm

When businesses think of printing, they often envision simple paper products, such as flyers or brochures. But modern printing is so much more than that. At  Schiele Group , located in Elk Grove Village, Illinois, printing is a full-scale art and science that helps brands make a bold visual statement in every medium. For over seventy years, Schiele Group has built a reputation as a trusted commercial printer serving clients throughout Chicago and across the United States. Whe

Why Typography Still Matters in the Digital Age In a world dominated by screens, it’s easy to assume print has taken a backseat. But in 2025,  print marketing is more powerful than ever , and typography is one of the biggest reasons why. Typography doesn’t just communicate words; it communicates  tone, personality, and brand identity . The right font can elevate your message, create emotional resonance, and make a printed piece truly unforgettable. At Schiele Group, we help b

Sustainability is a story worth telling when told honestly. In today’s marketplace, sustainability sells , but only when it’s authentic. Consumers are paying attention not only to what brands produce, but also to how they produce it. That includes the printed materials that represent your brand, such as packaging, marketing collateral, signage, and direct mail. At Schiele Group, we see an increasing number of clients who want to reduce their environmental footprint  and com

In a world of clicks, print still connects. We live in a digital-first world. Emails, social media, and app notifications dominate customer attention. Yet, amid this rapid-fire digital communication,  print retains a human touch that no screen can replicate . At Schiele Group, we’ve seen firsthand how print, whether it’s a beautifully crafted brochure, a tactile direct mail piece, or personalized packaging, builds  emotional resonance and trust  in ways digital channels ofte

Packaging used to be purely functional: protect, identify, list ingredients, and sit on a shelf. Smart Packaging 2.0 changes the game by pairing the tactile authenticity of print with the digital depth of Augmented Reality (AR). For brands that want to stand out, increase engagement, and add measurable digital storytelling to every printed surface, AR-enabled packaging delivers memorable experiences that move customers from curiosity to conversion. At Schiele Group, we design

In the hospitality industry,  first impressions are everything . From the moment a guest steps into a hotel lobby or sits down at a restaurant table, every printed detail from signage to menus to welcome materials shapes how they experience your brand. In a world where digital communication dominates,  high-quality print still plays a vital role  in delivering a tactile, memorable, and trustworthy brand experience. Well-executed hospitality printing not only reinforces profes

In today’s world, where sustainability influences nearly every business decision, the print industry has made significant strides toward reducing its environmental impact. But as more companies commit to  eco-friendly printing practices , terms like  biodegradable ,  recyclable , and  compostable  often get used interchangeably — even though they mean very different things. Understanding the distinction between  biodegradable  and  recyclable  print materials isn’t just about

In the fast-paced world of print production,  timing  and  precision  are everything. Whether you’re managing a large retail campaign, producing ongoing marketing collateral, or maintaining a steady flow of branded materials, one thing can make or break your success: inventory forecasting . At Schiele Group, we know that efficient printing isn’t just about ink and paper; it’s about smart planning. Through advanced forecasting, data insights, and streamlined logistics, we help

In today’s world, inclusivity isn’t just a trend — it’s an expectation. Brands are recognizing the importance of designing experiences that are accessible to everyone, including those with visual, cognitive, or physical disabilities. While much of the accessibility conversation focuses on digital media,  print design also plays a vital role in inclusion . At Schiele Group, we believe that print should connect with  every  audience — no exceptions. From clear typography and co

You're preparing to launch your next direct mail campaign. You've updated your mailing list and identified your target variables, but...

The psychology of white space in print design is a powerful topic that can transform how brands communicate visually, especially in a...

In the world of business printing, it’s easy to be drawn in by low prices and “budget” deals that promise to save you money. After all,...